In an expansion of his commercial partnerships, Lewis Hamilton, the celebrated Mercedes Formula One driver, has signed on as a global brand ambassador for the Corporate Finance Institute (CFI), a leader in online financial education. This multi-year alliance not only grows Hamilton’s impressive portfolio but also includes a philanthropic component, as CFI will contribute to the 7-time champion’s Mission 44 initiative.
The recent announcement follows closely on the heels of Hamilton’s new ambassador role with luxury brand Dior, and of course, Ferrari, beginning in 2025. Notably, Hamilton tops the motorsport category and ranks seventh globally in the “50 Most Marketable Athletes” list by SportsPro, reflecting his substantial commercial appeal.
Based in Vancouver, Canada, CFI specializes in online professional education, offering a range of courses and certifications such as Financial Modeling & Valuation Analyst (FMVA) and Business Intelligence and Data Analyst (BIDA). The company’s roots trace back to 1988 when it was founded as a joint venture with MDA Training, initiated by Professor Walter Reid of the London Business School.
Expressing his enthusiasm about the new partnership, Hamilton stated:
“I’m excited to join CFI as their global brand ambassador. This partnership aligns with our shared drive for excellence and innovation. Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to provide best-in-class tools and conditions for their clients.”
